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These companies have co-opted music and culture, sponsored community events, provided free samples, offered lower prices in Black neighborhoods, promoted their products with magazine advertisements and retail promotions, and even recruited Black community leaders as industry defenders. In the 1950s, Duson said, less than 10% of Black adults who smoked, smoked menthol

Everything came to a head in the early '90s when Landy surrendered his California psychology license and went into business with Brian making music together

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