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People need to consider these factors to align with their health goals

You can use: A standard butane lighter Wooden matches A windproof lighter (outdoors) Avoid: Gas stove flames Candles (they produce soot) Overly large torch flames Hold the flame just below the tip of the cigarette do not insert the cigarette directly into the flame

The Tobacco page of the BAT website says the only ways to avoid the well-known health risks of smoking are to not start or to quit smoking. But the next sentence dismisses quitting: For those who still smoke, we encourage them to switch to scientifically substantiated, reduced risk alternatives, the website says