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As students of brand management, we have identified the following areas through which brand manipulation could be brought about: a) Through line extensions b) Through brand extensions c) Through the use of multi brands d) Through the introduction of new brands e) Through brand repositioning From among the above given strategies, we favoured the line extension strategy the most since it would not only serve to act as an effective differentiating factor for the brand, but would also be in line with our earlier strategy of market development
People can get hooked on hookah easily for many reasons such as the nicotine, the sound of the bubbles, the flavours and the long session it accompanies, Hajeer told The Arab Weekly
Honey has anti-inflammatory and antimicrobial properties, and it's soothing, too
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